Enquiries concerning reproduction outside the scope of the ahove should be sent to the ELT Rights Department. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press (with the sole exception of photocopying carried out under the conditions stated in the paragraph headed 'Photocopying'), or as expressly permitted by law, or under terms agreed with the appropriate reprographics rights organization. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Bangkok Buenos Aires Cape Town Chennai Dares Salaam Delhi Hong Kong Istanbul Karachi Kolkata Kuala Lumpur Madrid Melbourne Mexico City Mumbai Sairobi Sao Paulo Shanghai Taipei Tokyo Toronto Oxford and Oxford English are registered trade marks of Oxford University Press in the UK and in certain other countries 0 Oxford University Press 2000 The moral rights of the author have been asserted Database right Oxford University Press (maker) First published 2000 Sixth impression 2004 All rights reserved. Elementary Teacher's Book New i rl$ bw English Course Liz and John Soars Amanda Maris OXFORD UNIVERSITY PRESS OXFORD UNIVERSITY PRESS Acknowledgements Great Clarendon Street, Oxford OX2 6DP Oxford University Press is a department of the University of Oxford.
m I ' leadway online ' /elt~headway - for interactive resources for students I - ~v - ohne resources for teachers d and motiyabng, LA- &!h p?!*. Course 4 3 Liz and John Soars nmanda Maris - *'A=?&. Combined with the interview and analysis, they found that: a) The customers tend to view pages following an 'F' pattern: attention is largely focused on the upper and left part b) the upper part of webpage is more attractive than the lower part c) in terms of text, is more attractive than Amazon because Amazon has a cluttered text typography d) consumers like to check the goods' information and the comments of the goods when they choose them e) 's operation is simpler than Amazon when they are completing the order.Elementary I Englisl. area of interest (AOI) which got the attention of subjects and analysed the data in the AOI. According to the heat map, researchers divided the. In the experiment, 20 subjects must follow the instruction to complete two specific tasks, and the eye tracker recorded their eyes' movement data automatically. This study aims to analyse the behaviour of consumers when they buy books online, and analyse the law of their scanning of the products and their focus when they check the information.
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